The Sino-Indian app — war… drama … dilemma?

What happens when a border skirmish becomes a question of digital sovereignty.

India banned 59 apps from their market. Homegrown and international players will sweep in to pick on the leftovers.
You get the point.

The devil and the deep blue sea

How do we dish competitive apps, in a price sensitive market, without the support of our most aggressive financial backers?

Beheading a Hydra

The comments on PM Modi’s Instagram, soon after the Tik Tok ban spoke of Gen Z’s anger.
Soon after India bans Tik Tok, Instagram tests 15-second video capability called ‘Reels’ in the country
Soon after India bans Tik Tok, Instagram tests 15-second video capability called ‘Reels’ in the country

The question of sustainability

A publicly shared image listing apps funded by Chinese investors.
The Indian smartphone market is dominated by Chinese imports. This graph represents data from Q3, 2019. China has further deepened its roots since.
Both OnePlus TV and OnePlus 8 sold like hotcakes in India. Within minutes, online stores ran out of stock.

AN APPENDIX OF THE MORE IMPORTANT THINGS

Journalist turned marketer delivering new truths about marketing, businesses and their impact on the society.